Advertisement in urban transit systems like airports & metro rail registers 60% growth - Global Advertisers - The Economic Times

"Modernisation of the Indian transport system, increasing demand of fast and convenient mediums of travel, and expanding network of existing transport mediums...

are some of the reasons that's contributing to rapid growth of transit media advertising," Sanjeev Gupta, managing director at Mumbai-based outdoor ad agency Global Advertisers, says.

Another reason for marketers' increased focus on rapid transit advertisement is it can be monitored and measured effectively. 

Visit us: www.globaladvertisers.in

Brand's budget on growing OOH Industry

The economic slowdown may have made the customer hesitant about spending her hard-earned money but marketers are pulling out all stops to convince her to step into the store. From harping about low prices in their ads to experimenting with the media mix, brands are trying their best to beat the blues

The past one month has seen the rupee sinking to new lows against the dollar, industrial growth spluttering and interest rates climbing up menacingly.

While the dollar dominance sent India’s marketers into a tizzy, consumers tread a world of almost anticipatory darkness. The HSBC purchasing managers’ index (PMI) states that India’s manufacturing activity slipped for the first time in August 2013 since the high-decibel 2008 economic crisis as both output and business orders witnessed a significant fall. Add to this the Prime Minister’s Economic Advisory Council’s estimates that the Indian economy is expected to grow by 5.3%, and the scenario becomes bleaker. Meanwhile, consumers are increasingly cutting back on their household shopping (soaps, shampoos, skincare, packaged groceries and food items) to counter rising prices and hence, slowing economic growth.

So, does this mean that the marketer is staring at empty stores? ........................

Apart from digital, it is regional print, regional television and out-of-home (OOH) which are expected to attract a significant portion of the ‘more focussed’ advertising budgets. “Regional television and regional print attract a more focussed audience set; they are also low-cost platforms and, therefore, the return on investment is better,” says Pawan Jailkhani, chief revenue officer at 9X Media. 

 

Meanwhile, Sanjeev Gupta, managing director of outdoor media agency Global Advertisers, notes that OOH has already started witnessing significant growth as advertisers have increased their budgets for outdoor campaigns by 10-15% this year. “Real estate clients have increased their spends by about 12% while media and FMCG brands have increased their outdoor budgets by 10% and 15% respectively,” he says.  Read more.....

Link: http://epaper.financialexpress.com/163557/BRANDWAGON/24-September-2013#page/2/2

Global Advertisers creates giant promotional campaign for "Grand Masti"

Grand Masti is an upcoming Bollywood adult comedy film presented by Bharat Shah, directed by Indra Kumar and produced by Ashok Thakeria. The film is a sequel to the 2004 hit, Masti, and will feature Vivek Oberoi, Aftab Shivdasani and Riteish Deshmukh reprising their roles from the original. Grand Masti is expected to release on 13 September 2013, hence, grand promotional and marketing activities have set the stage for bumper opening at the box-offices.

India’s premier outdoor agency, Global Advertisers has designed a promotional campaign for the movie in and around Mumbai that includes some of its best hoardings. 

Sanjeev Gupta, MD, Global Advertisers says “Global is a leader in outdoor film promotion and publicity; we own most prestigious hoarding sites in Mumbai. Our media strategies for films have always garnered good publicity. Besides outdoor promotion campaign, we also incorporate new age practices of creating buzz in the city that include promotions through facebook, twitter and blogs. We would like to wish grand success for the entire team of Grand Masti”

Grand Masti is about three married guys Vivek Oberoi as Meet,Aftab Shivdasani as Prem and Riteish Deshmukh as Amar , they go out on fun experience in their college reunion in Shree Lalchand University of Technology and Science(SLUTS),finally to be trapped in a danger.